SEO has evolved a lot over the past few years and updates such as
Google's Penguin and Panda updates have improved the user experience for
search engine users by improving the relevancy of search results and
reducing spam sites from appearing.
If you want to improve your SEO efforts, here are my top 10 SEO tips to focus on for 2013:
1. Create Unique Content
We all know that content is king and creating fresh and unique content is what everyone including the search engines are looking for. So avoid duplicate content and focus on creating unique content that provides value to your users. If your content is good enough, not only will you naturally attract more readers but the search engines will also credit you accordingly.
2. Use Different Anchor Text
To avoid search engines potentially flagging your website as spam, you should diversify your internal and external anchor text. Although using an exact match keyword for anchor text is probably less important than it was a few years ago, a website that uses the same anchor text over and over again, is likely to be flagged up by the search engines. So you should avoid exact matching keywords and instead use different variants of the keyword, company name or descriptive text for the anchor text for your links.
3. Vary Your Link Building Efforts
You should vary your link building strategies to naturally build up your backlinks. Instead of focusing on one tactic, you should instead use a number of different strategies to build up your links. For example, if you only focus on guest posts on the same sites, eventually these could be seen as low quality by the search engines. Instead, you should use a number of different link building tactics to spread the risk and gain different links from different sites.
4. Diversify Your Traffic Sources
You've probably heard of the saying, "don't put all your eggs in one basket". Well the same is also true for your traffic sources - that is you should spread your eggs in many different baskets. There's no doubt that Google is the top search engine to optimize for, but with frequent algorithm updates the company releases, can your website survive if your website was penalized or if Google suddenly went offline?
If you solely depend on one source for the majority of your traffic, you should seriously consider diversifying your traffic sources to protect yourself in the future so diversify your traffic sources and reduce the risk.
5. Implement Semantic Mark-up
Although this does not directly improve your search rankings, adding special semantic mark-up via rich snippets on your website can potentially improve the Click Through Rates (CTR) of your search result listing by highlighting certain information such as a including a photograph of yourself and testimonials from your customers with your search results.
By highlighting such information, you can gain more attention and attract more potential users to your site from the search results page, therefore improving the chance a user will click through from the search results to your website.
6. Get On Videos
You could say that many people prefer watching videos to reading and getting to the places where your users are is important. So creating an interesting video can make it even easier to rank in the search results. This is especially true if your video has a lot of views and a lot of comments, potentially bring you a lot of referral traffic to your website.
7. Optimize for Mobile Users
If you want to improve your SEO efforts, here are my top 10 SEO tips to focus on for 2013:
1. Create Unique Content
We all know that content is king and creating fresh and unique content is what everyone including the search engines are looking for. So avoid duplicate content and focus on creating unique content that provides value to your users. If your content is good enough, not only will you naturally attract more readers but the search engines will also credit you accordingly.
2. Use Different Anchor Text
To avoid search engines potentially flagging your website as spam, you should diversify your internal and external anchor text. Although using an exact match keyword for anchor text is probably less important than it was a few years ago, a website that uses the same anchor text over and over again, is likely to be flagged up by the search engines. So you should avoid exact matching keywords and instead use different variants of the keyword, company name or descriptive text for the anchor text for your links.
3. Vary Your Link Building Efforts
You should vary your link building strategies to naturally build up your backlinks. Instead of focusing on one tactic, you should instead use a number of different strategies to build up your links. For example, if you only focus on guest posts on the same sites, eventually these could be seen as low quality by the search engines. Instead, you should use a number of different link building tactics to spread the risk and gain different links from different sites.
4. Diversify Your Traffic Sources
You've probably heard of the saying, "don't put all your eggs in one basket". Well the same is also true for your traffic sources - that is you should spread your eggs in many different baskets. There's no doubt that Google is the top search engine to optimize for, but with frequent algorithm updates the company releases, can your website survive if your website was penalized or if Google suddenly went offline?
If you solely depend on one source for the majority of your traffic, you should seriously consider diversifying your traffic sources to protect yourself in the future so diversify your traffic sources and reduce the risk.
5. Implement Semantic Mark-up
Although this does not directly improve your search rankings, adding special semantic mark-up via rich snippets on your website can potentially improve the Click Through Rates (CTR) of your search result listing by highlighting certain information such as a including a photograph of yourself and testimonials from your customers with your search results.
By highlighting such information, you can gain more attention and attract more potential users to your site from the search results page, therefore improving the chance a user will click through from the search results to your website.
6. Get On Videos
You could say that many people prefer watching videos to reading and getting to the places where your users are is important. So creating an interesting video can make it even easier to rank in the search results. This is especially true if your video has a lot of views and a lot of comments, potentially bring you a lot of referral traffic to your website.
7. Optimize for Mobile Users
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